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WTM 2013 Social Media


Tuesday 5 November 2013
10:30 - 11:20
WTM Travel Perspective Session - Keynote: Social Media's Dirty Little Secret
How most of us are missing out on the most valuable part of social media – the massive data it generates - and why that...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Sarah Kennedy Ellis
Director, Sabre Labs
Sabre Holdings
Location:  South Gallery Rooms 23 - 26
11:20 - 12:00
WTM Travel Perspective Session - Keynote: Facebook and Targeting: Finding the People that Matter to You
Facebook is allowing travel marketers to track people across the web more effectively than any other platform. For new customer acquisition, CRM and retargeting across...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Lee McCabe
Head of Travel
Facebook
Lee is the Head of Travel at Facebook where he is responsible for how Facebook thinks about and works with travel marketers. As head of...
Location:  South Gallery 23 - 26
15:30 - 16:30
WTM Genesys Session - Social Media Master Class 2013
Social media is now mainstream. Every travel company should be using Facebook, Twitter, customer reviews and other social channels to build brand awareness, improve customer...
Location:  WTM Knowledge Theatre GV750
15:50 - 16:40
WTM Travel Perspective Session - Marketing Britain, visually, socially and digitally - case study for DMOs
How are tourism boards around the UK using social and digital media to promote themselves? Progress on the Visit England 101 Things to do in...
Jeremy  Head
Travel Editor
iCrossing
Award winning travel journalist and photographer, Jeremy was recently voted one of the most influential travel writers in a UK Press Gazette poll. He has...
Malcolm  Bell
Head of Tourism
Visit Cornwall
Malcolm Bell became Head of Tourism at Visit Cornwall in January, 2010. Previously, he was Director of South West Tourism from April 1999.  His previous...
Melanie Sensicle
Chief Executive
Visit County Durham
Melanie worked in theatre, publishing and higher education before joining VisitBrighton as Head of Marketing and Assistant Head of Tourism. There she set up and...
Rebecca  Holloway
Head of PR
VisitEngland
Rebecca trained as a magazine journalist and worked as freelance for five years, before moving to travel PR. Past clients include Tourism New Zealand, the...
Location:  South Gallery Rooms 23 - 26
16:40 - 17:30
WTM Travel Perspective Session - Social Innovation and Disruption
This panel sessions looks at the social media companies who are being disruptive in travel, such as AirBnB, Secret Escapes and Tripbod, and a look...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Troy  Collins
Chief Commercial Officer
Secret Escapes
Having co-founded Secret Escapes in 2010 (launched January 2011), Troy's role has included leading the sales team, launching last minute weekend-only channel Secret Escapes Impulse...
Charlie  Osmond
Triptease
Charlie is Chief Tease , on a mission to make the web a little more beautiful and travel planning a lot more fun. Launched in 2013,...
Tim Loonen
COO
Tripbod
Tripbod is a global network of hand-picked local experts who help travellers plan their trip. Tim started out at Tripbod as a community manager, before...
Location:  South Gallery 23 - 26

Wednesday 6 November 2013
10:30 - 11:15
WTM Travel Perspective Session - Keynote: Google and travel: sharing best practice
How are Google's own travel product offerings such as Flight Search and Hotel Finder evolving; and how are Google's innovations with Maps enhancing the travel...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Sarah  McDonald
Head of Travel
Google
Sarah is Google's Head of Travel, working with UK travel businesses to get the most out of the web. She joined the Google Travel...
Location:  Knowledge Theatre GV750
11:15 - 11:50
WTM Travel Perspective - Keynote: The Future of Online Publishing
Former WordPress user interface designer John O'Nolan talks about his experience going from building blogs for Microsoft, Virgin Atlantic, easyJet and Nokia to raising $300,000...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
John O'Nolan
Founder of Ghost and former WordPress user interface designer
John O'Nolan is a designer turned entrepreneur who specialises in working in the publishing industry. John has been designing and building blogs for years, from...
Location:  Knowledge Theatre GV750
11:50 - 12:30
WTM Travel Perspective Session - How to create a travel start-up
Advice on how to turn your brilliant idea into something practical. Our experts share their views on getting funding, finding developers, marketing and more.
...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Thierry Wong
Co-founder and Chief Technology Officer
UMapped
Thierry is passionate about building software systems. For over 10 years, he has architected and implemented high-performing, fault-tolerant trading systems for the financial industry. He is...
Benji  Lanyado
Founder
Picfair
Benji Lanyado is a recovering travel writer (Guardian, NYT, FT) who recently learned to code and launch Picfair.com , an open-to-all image marketplace controlled by...
Timothy  O'Neil-Dunne
Co-founder
VaultPAD
Timothy O'Neil-Dunne is managing partner at travel consultancy firm T2Impact Ltd. He serves as the lead for the airline, aviation and airport practice. He is a...
Sabine de Witte
Content Creator, Copywriter & Start-up Spotter
Blanco Tekst
Sabine spends 75% of her time on the road on a quest to discover the most promising startups around. Succesfully failed her own start-up, now...
Location:  Knowledge Theatre GV750
12:30 - 13:30
WTM Travel Perspective Session - WTM Fresh: elevator pitch session for trip planning start-ups
Six individuals and companies each have just five minutes to pitch their fresh idea for travel to a panel of experts. The winning pitch will...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Location:  Knowledge Theatre GV750

Thursday 7 November 2013
10:30 - 11:35
WTM Travel Perspective Session - What social media success looks like in tourism
10.30 - Sponsor Introduction - Sabre

10.35-10.45 Turkish tourism and social media How Turkey and Turkish travel companies are embracing...
Chad Shiver
Senior DMO Sales Executive
TripAdvisor
Chad Shiver is a Senior DMO Sales Executive with TripAdvisor in London.  TripAdvisor’s DMO team’s responsibilities include working with and developing relationships with tourist boards...
Dr Emmanuel Kaldis
Co-Founder and CEO
YouTect.com
Dr. Emmanuel Kaldis is co-Founder and CEO at YouTect.com. Emmanuel is an Information Systems expert specialized in organizational cooperative platforms in Travel and Hospitality. ...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Location:  Stand EM850 - Turkish Culture & Tourism Office
11:35 - 12:30
WTM Travel Perspective Session - Mobile Video and Travel
Mobile penetration is now more than 100% in many countries and smartphones are becoming dominant. With YouTube now handling four billion searches a day and...
Francesco D’Orazio
Chief Innovation Officer
Face Group
Francesco is a social scientist and technologist with a digital media background. He specialises on building systems that help analyze social data and extract insights...
Matt  Carroll
Creative Director
Media Ark
Matt is also a founding partner of Media Ark, a full-service production company specialising in strategic film content for clients including Eurostar, Tesco, Estée Lauder, Coca Cola,...
Reine  Gammoh
Social Media Manager
World Travel & Tourism Council
Following her two years at the Jordan Tourism Board where she created and managed JTB’s successful initial foray into social media and travel blogging, Reine...
Sponsored by Sabre
Headline sponsor of the WTM Travel Perspective Social Media Programme 2013.
Location:  Stand EM850 - Turkish Culture & Tourism Office
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