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WTM 2012 Social Media & Digital Events

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06 Nov 2012
11:00 - 12:00
What's the relative value of a blogger's tweet, Facebook post, blog post, email, instagram photo... promoting your brand? How does the number of followers, fans,...
Location:  South Gallery Room 25 & 26
12:30 - 13:15
The influence of online hotel reviews and social media has crossed a tipping point, as executives see their importance for customer insights and to help...
Location:  TT370 - Technology Presentation Theatre
14:00 - 15:00
In this session, you will hear from those with the experience to give you a real insight into succeeding on this important channel.Many travel organisations...
Location:  Platinum Suite 1
14:00 - 15:00
In this session a panel of travel experts will discuss how social media is changing the way we choose travel destinations and what we experience...
Location:  South Gallery Room 20

07 Nov 2012
10:30 - 10:45
Introduction to WTM Social Travel Market 2012




Gogobot and Siren Communications are delighted to be partners of WTM Social...
Location:  South Gallery Rooms 23 - 26
10:45 - 11:15
The check-in app has been around for three years and last year saw it's main competitor, Gowalla, snapped up and shut down by Facebook. Meanwhile,...
Location:  South Gallery Rooms 23 - 26
11:25 - 12:05
Less than 20% of firms use SM because it is central strategy. More use it because their customers do. Many worry about leadership. Pressure on...
Location:  South Gallery Rooms 23 - 26
11:30 - 12:15
As hoteliers know, online travel reviews can both dramatically help and hurt bookings. But because hoteliers are often focused on their own reviews, they are...
Location:  TT370 - Technology Presentation Theatre
12:15 - 13:00
We all know how important video is becoming for everyone in the social world but how do you do video with only a small investment?...
Location:  South Gallery Rooms 23 - 26
13:10 - 13:45
45% of the world’s population now has a mobile phone and an increasing proportion of those devices are smartphones. The rise of the connected traveller...
Location:  South Gallery Rooms 23 - 26
13:30 - 14:15
Traditional methods of print and digital marketing are important elements of the marketing mix, but are increasingly missing the mark with today's digitally savvy and...
Location:  TT370 - Technology Presentation Theatre
13:50 - 14:20
The rise of social media means that more and more travel companies are looking to employ people in specialist social media roles. What roles are...
Location:  South Gallery Rooms 23 - 26
14:30 - 15:30
They're coming in droves: bored professionals, mums with itchy feet and young blades with a yearning to travel. And self-publishing is the panacea accelerating the...
Location:  South Gallery Rooms 23 - 26
15:45 - 16:45
OK, having established that we can identify those bloggers who can write and look after themselves, how did the world’s leading bloggers progress during the...
Location:  South Gallery Rooms 23 - 26
18:30 - 22:00
The organisers of WTM Social Travel Market will again be taking over the basement at Bar Kick in the heart of Shoreditch.

Bloggers and...
Location:  Bar Kick, Shoreditch

08 Nov 2012
10:15 - 10:30
Introduction to day two







Gogobot and Siren...
Location:  EM850 - Turkish Culture & Tourism Office
10:30 - 11:15
An interactive workshop in which we take a tourism destination with little or no social media and show how to do something with impact in...
Location:  EM850 - Turkish Culture & Tourism Office
11:20 - 11:55
Many travel organisations have turned to social media to help them out of a crisis, as well as in-house training by media and crisis specialists....
Location:  EM850 - Turkish Culture & Tourism Office
12:00 - 12:30
It’s no surprise that the budget of the Spanish Tourist Office has been cut. And cut again. Happily, this co-incides with a shift in thinking...
Location:  EM850 - Turkish Culture & Tourism Office
12:00 - 13:00
World Travel Market and Travel Bloggers Unite present a best practice in travel blogging, highlighting commercial success and blogger collaborations between some of the most...
Location:  Platinum Suites 5 & 6
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