WTM London 2014 - Just a Drop
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WTM 2013 Social Media

Tuesday 5 November 2013
10:30 - 11:20
WTM Travel Perspective Session - Keynote: Social Media's Dirty Little Secret
How most of us are missing out on the most valuable part of social media – the massive data it generates - and why that...
Location:  South Gallery Rooms 23 - 26
11:20 - 12:00
WTM Travel Perspective Session - Keynote: Facebook and Targeting: Finding the People that Matter to You
Facebook is allowing travel marketers to track people across the web more effectively than any other platform. For new customer acquisition, CRM and retargeting across...
Location:  South Gallery 23 - 26
15:30 - 16:30
WTM Genesys Session - Social Media Master Class 2013
Social media is now mainstream. Every travel company should be using Facebook, Twitter, customer reviews and other social channels to build brand awareness, improve customer...
Location:  WTM Knowledge Theatre GV750
15:50 - 16:40
WTM Travel Perspective Session - Marketing Britain, visually, socially and digitally - case study for DMOs
How are tourism boards around the UK using social and digital media to promote themselves? Progress on the Visit England 101 Things to do in...
Location:  South Gallery Rooms 23 - 26
16:40 - 17:30
WTM Travel Perspective Session - Social Innovation and Disruption
This panel sessions looks at the social media companies who are being disruptive in travel, such as AirBnB, Secret Escapes and Tripbod, and a look...
Location:  South Gallery 23 - 26

Wednesday 6 November 2013
10:30 - 11:15
WTM Travel Perspective Session - Keynote: Google and travel: sharing best practice
How are Google's own travel product offerings such as Flight Search and Hotel Finder evolving; and how are Google's innovations with Maps enhancing the travel...
Location:  Knowledge Theatre GV750
11:15 - 11:50
WTM Travel Perspective - Keynote: The Future of Online Publishing
Former WordPress user interface designer John O'Nolan talks about his experience going from building blogs for Microsoft, Virgin Atlantic, easyJet and Nokia to raising $300,000...
Location:  Knowledge Theatre GV750
11:50 - 12:30
WTM Travel Perspective Session - How to create a travel start-up
Advice on how to turn your brilliant idea into something practical. Our experts share their views on getting funding, finding developers, marketing and more.
Location:  Knowledge Theatre GV750
12:30 - 13:30
WTM Travel Perspective Session - WTM Fresh: elevator pitch session for trip planning start-ups
Six individuals and companies each have just five minutes to pitch their fresh idea for travel to a panel of experts. The winning pitch will...
Location:  Knowledge Theatre GV750

Thursday 7 November 2013
10:30 - 11:35
WTM Travel Perspective Session - What social media success looks like in tourism
10.30 - Sponsor Introduction - Sabre

10.35-10.45 Turkish tourism and social media How Turkey and Turkish travel companies are embracing...
Location:  Stand EM850 - Turkish Culture & Tourism Office
11:35 - 12:30
WTM Travel Perspective Session - Mobile Video and Travel
Mobile penetration is now more than 100% in many countries and smartphones are becoming dominant. With YouTube now handling four billion searches a day and...
Location:  Stand EM850 - Turkish Culture & Tourism Office