Old but not Out – How to Win and Woo the Over 50s Market

One of the consumer trends that will not escape the travel and tourism industry is the ageing population in most developed societies.  This means that travellers will be older and, although healthier and fitter, will require special attention by travel suppliers to woo, win and keep them happy. The tourism industry, more than almost any other industry, is linked to its social and natural contexts. The advancing ageing of society will result in far-reaching changes, particularly on the demand side. There is a continuing rapid increase in the number of outbound travellers aged 50 years old and over.

What does this population-aging phenomenon mean for the tourism industry? Travel and tourism suppliers will need to respond creatively to the needs of this market and provide the exact services required to meet and exceed clients’ expectations. It also means that the aged population that is more mature, experienced, sophisticated and demanding, will have a greater awareness of how their activities will impact on others. They are more aware, active, Internet savvy and environmentally conscious and are also adventurous (soft, medium and hard) and willing to learn and experience new things unlike the senior citizens of the past. Organised by the Tourism Intelligence International.