The Big Talk with Keith Williams

Date/Time:

10 Nov 2011
15:30-16:30

Location:

Platinum Suite 4

Chairperson:

John Strickland
Director
JLS Consulting

Speaker(s)

	Frank van der Post , Director of Brands & Customer, British Airways
	Keith Williams, CEO, British Airways

Seminar Details

The session will address the continued challenges facing British Airways in 2011 and beyond. We talk exclusively to Keith Williams (pre-recorded video) as he concludes his first year as CEO of British Airways and will include the following questions:

- What does the industry learn from crises such as the volcanic eruption in 2010 and the Japanese earthquake in 2011?
- How did it respond and adapt and what will it do for future crises?

- What does the rising price of fuel mean for the industry especially at a time when the European Emissions Trading System is planned to commence?

- The challenge of ever increasing Government taxes on air tickets

Frank van der Post, Director of Brands & Customer, BA, will be on centre stage to talk about BA’s brand relaunch, how it is redefining its products & engagement with its customer. Can it be successful in this in an era of austerity and facing the challenge of low cost carriers?

Interviewed by John Strickland, Director, JLS Consulting

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