The Secrets to Capturing The Multi-Billion Dollar “Romance Market!”

Date/Time:

09 Nov 2011
14:30-15:30

Location:

North Gallery Room 6 + 7

Chairperson:

Marie O’Mara-Unanue
CMO
Honeymoons.com

Speaker(s)

	Marian Gerlich, Public Relations professional and, co-founder of P&G Communications
	Jeff Hendlin, VP & Publisher, Bridal Guide Magazine
	John Lynch, Director of Jamaica Tourism, Chairman of the Jamaica Tourist Board
	Henry Woodman, President, ICE Portal

Seminar Details

Properties & destinations around the world are continually trying to gain a deeper insight and understanding of the American Romance Market. The understanding of this market reveals that by itself, the Romance Market accounts for over $20 Billion dollars annually in travel related expenditures and annually fills over 16,000,000 room nights. The "Romance Market” has proved to not only be a continual source of revenue, but virtually a recession proof segment of the travel industry.

Those overlooking the Romance Market should question how they can INCREASE Destination Weddings or attract Honeymooners. This session is designed to educate attendees on HOW To not only REACH this market, but also how to PLACE themselves at the very top of it. Few segments of the traveling public can match the size and scope of the “Romance Market”. Industry averages have proven that over 42,000,000 Americans, nearly 20% of the U.S. population, travel every year for romance-related purposes. Romance Related purposes include attending a wedding, celebrating their own anniversary, a vow renewal, a second honeymoon or a romantic getaway. Once attendees understand the market, they can begin to address it.

Most locations or destinations with an online presence do not realize what they should and COULD be doing to not only escalate the rate and duration of bookings, but also increase the number of destination weddings and romance travel in general. These increases will have a ripple effect on your property’s Food & Beverage revenues or your destination’s Tourism revenues. With these goals in mind, this interactive and comprehensive discussion will offer tools as well as examples & ideas that will dramatically increase your involvement in the lucrative “Romance Market”.

The “Romance Market” buyers search the Internet, flip through magazines, utilize Social Media and talk to friends on where to stay while looking for the perfect place for R&R, “Romance & Relaxation.” With well over 2 million couples in the US alone getting engaged annually, the “Romance Market” should be every destination and hotelier’s best friend.

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