How the British will travel 2015 - How to Woo, Wow and Win the New Travellers

Britain is one of the most robust, dynamic and resilient travel markets in the world.  Gloablly, the UK is the third most important outbound travel market after the USA and Germany.  This brand new research, How the British will Travel 2015, urges tourism destinations and travel suppliers to give priority to this important source market.  This presentation cautions, however, that the British travel market is highly complex. To remain competitive, travel suppliers will need to work harder to exceed the expectations of their British customers.  The experienced, ageing, demanding and independent British traveller, together with a highly concentrated travel market, and the growing impact of the Internet, are making it imperative that travel suppliers come to grips with how the British will travel in 2015. How the British will Travel 2015 aims to provide travel suppliers with the information and tools needed to understand and exploit this critically important travel market. Organised by the Tourism Intelligence International.