| Thursday 10 Nov 2011 |  | | 10:00 - 11:00 |  | WTM Meridian Club Networking Breakfast WTM Meridian Club South Lounge
Meridian Club members and Exhibitors are invited to join us on the last day for breakfast. Tea, coffee and pastries will be provided along with the opportunity for some final networking with Exhibitors. |  |  |  |
| 11:00 - 13:00 |  | Future You Conference Platinum Suite 1 and 3
For students only - Future You is the annual conference for anyone studying travel and tourism and looking to find out more information about the wealth of careers available in our diverse sector... Speaker(s) Caroline Plant, Marketing Director, Manchester Airports Group Dan Lampard, Head of Aviation Pricing, Manchester Airports Group Danny Waine, Marketing Director, Perfect Weddings Abroad Katy Gough, Press Officer, Manchester Airport Simon Pickup, Sustainable Tourism Manager, ABTA |  |  |  |
| 11:00 - 13:00 |  | Talk Business: Fight to Survive with Hilary Devey including the WTM Pride of Travel Award Platinum Suite 4
In a fast-changing business environment for travel businesses, WTM’s Talk Business is a crucial business session for the UK/European travel industry. It will embrace all these business issues as well as offering the latest advice and assistance from one of the UK’s most driven business women, Hilary Devey. She will be supported by... Chairperson Declan Curry, Journalist and presenter, BBC Speaker(s) Caroline Rifkind, Senior Manager, Travel Division, PWC (PricewaterhouseCoopers) Chris Photi, Partner, White Hart Associates David Jones , CEO, ETAG (European Tourism Action Group) Hilary Devey, Businesswoman and entrepreneur Steve Byrne, CEO , Travel Counsellors |  |  |  |
| 11:00 - 12:00 |  | Corporate Social Responsibility in the meetings and hospitality industry North Gallery Room 6 + 7
Having corporate social responsibility credentials is becoming a source of competitive advantage, and in some cases a requirement to trade, in the meetings industry. From international conference tourism destinations seeking to secure large scale events, to smaller venues aiming to differentiate... Chairperson Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism (ICRT) Speaker(s) Deborah Sexton , FASAE, President and CEO, PCMA James Boardman, Representative on , Leeds Metropolitan University and Smyle Creative James Mark, Services & 2012 Games Director , ExCeL London Malcolm Johnson, Engineering Services Manager , (representing the) Barbican Rebecca Saunders, Sustainable Consultant , (representing) Sustainable Events Limited and Meeting Professionals International (MPI) |  |  |  |
| 11:00 - 12:00 |  | The State of Independent Travel Agents and Tour Operators - AITO North Gallery Room 9
How can the independent travel agents and tour operators compete with the collection of specialist tour operators now held within the big boys portfolios? AITO Specialist Travel Agents and Tour Operators examine what is required... Chairperson Kate Kenward, AITO Speaker(s) Gemma Antrobus, General Manager, Haslemere Travel Oliver Broad, Chairman, AITO Specialist Travel Agents and Director, Robert Broad Travel Peter Traynor , General Manager, Collette Worldwide Holidays |  |  |  |
| 11:00 - 11:15 |  | Social Travel Market #STM2011 - Introduction North Gallery Room 4 + 5
An outline of today’s sessions, an update on last night’s social event and the ongoing STM2011 competition. |  |  |  |
| 11:00 - 16:00 |  | WTM Hotel Distribution Summit in association with Genesys – the Travel Technology Consultancy Technology Presentation Theatre TT275
Chairperson Paul Richer, Senior Partner, Genesys - The Travel Technology Consultancy Speaker(s) Jakob Riegger, Co-Founder & Managing Director , TrustYou GmbH David B.Chestler, President, Hospitality Solutions, RateGain David Guilfoyle, UKI Sales Manager, ParityRate David Williams, General Manager Sales & Marketing, SiteMinder Guillaume de Marcillac, Chief Operating Officer, FastBooking Jonathan Greensted, Business Development Director, Zolv Karen Plumb, Commercial Director, EMEA, TripAdvisor Steve Haydon, Sales & Marketing Director, Guestline Vishal Alimchandani, CEO, Booker Centric |  |  |  |
| 11:00 - 13:30 |  | WTM Pride of Travel Award Platinum Suite 4
The event launched last year as the WTM Pride of Travel Agent awards. However, the interest was so great that the awards have been expanded to include other parts of the travel business. New categories include leisure, business, tour operator and cruise...
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| 11:00 - 12:00 |  | Business and Human Rights: Challenges and Opportunities for Tourism North Gallery Room 8
This event marks the exclusive launch of a new industry briefing by Tourism Concern making the business case for taking a human rights approach to tourism. The event is a unique opportunity to learn about and discuss major new thinking around business and human rights. You will hear from business leaders... Chairperson Ian Taylor, Executive Editor, Travel Weekly Group Speaker(s) Keith Weed, Chief Marketing and Communications Officer, Unilever Peter Frankental, Economic Relations Programme Director, Amnesty International UK Sabine Loetscher-Ehrler, Project Manager in Corporate Responsibility (CR), Kuoni Group Tricia Barnett, Director , Tourism Concern |  |  |  |
| 11:00 - 12:00 |  | Social Media in a Global Marketplace Technology Presentation Theatre TT275
By their very nature, hotels are inbound travel products, attracting customers from across the globe. Any social media strategies that you use will need to appeal across many languages and geographic markets. This additional complexity makes it vital that your social media... Speaker(s) Jakob Riegger, Co-Founder & Managing Director , TrustYou GmbH Jonathan Greensted, Business Development Director, Zolv Steve Haydon, Sales & Marketing Director, Guestline |  |  |  |
| 11:15 - 12:10 |  | Social Travel Market #STM2011 - Presentation and Panel - Supercharge your blog North Gallery Room 4 + 5
Wordpress is the blogging system most used by travel bloggers.The panel talk about how they went about setting up their blogs and the techniques and plug-ins they have used to improve the look of their blog, the best plug-ins, how to drive traffic to it, and, importantly, how to make money or drive sales. Chairperson Kevin May, Editor and co-founder, Tnooz.com Speaker(s) Darren Cronian, Editor , Travelrants, mylifeinLeeds Dylan Lowe, Founder, editor-in-chief, TravelingEditor Rich Whitaker, Founder, Brilliant Travel Media |  |  |  |
| 12:00 - 15:00 |  | WTM Advice Clinics WTM Meridian Club Lounge North Hall - AF725
The WTM Advice Clinics (WTM Meridian Club Lounge North Hall - AF725) are an opportunity to have a 15 minute one-to-one session with an industry expert.
They offer visitors invaluable hints and tips on dealing with the challenges for today's market...
Advance appointment booking with the experts is now closed, please visit the WTM Meridian CLub Lounge North Hall - AF725 to book remaining sessions.
Speaker(s) Alan Kersley, Managing Director, Travel Technology Connections Angie Hills, ABTA Anna McGrail, Director, The Good Spa Guide Brian Seaman, Tourism for All Services UK Ian Johnson, Founder and CEO, Out Now Kathryn Bullock , Ecommerce and Social Media Consultant, Face Marketing Mark Hodson, Founder, Travel SEO Mary Kedward, Managing Director, The Travel Clinic Ltd Matthew Parsons, Chief Sub-Editor, TTG Media Peter Davis Krahenbuhl, Co-founder and former President, Sustainable Travel International (STI) Petra Clayton, Managing Director, Custard Communications Dr Philip Alford, Bournemouth University Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism (ICRT) Professor Harold Goodwin, Professor of Responsible Tourism Management, International Centre for Responsible Tourism, Leeds Metropolitan University |  |  |  |
| 12:30 - 13:30 |  | Securing the Commercial Advantage from Responsible Tourism Through Marketing North Gallery Rooms 6 + 7
Consumers expect tourism businesses to take responsibility for their health and safety, the quality of their holiday and to provide information about their destination to enable them to get the most out of their holiday. Consumers want an increasingly authentic experience, they want to... Chairperson Professor Harold Goodwin, Professor of Responsible Tourism Management, International Centre for Responsible Tourism, Leeds Metropolitan University Speaker(s) Christian Cull, Communications Director , TUI UK Justin Francis, ResponsibleTravel.com Rachel McCaffery, Responsible Business Manager, Virgin Holidays Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism (ICRT) |  |  |  |
| 12:30 - 13:30 |  | E-learning - the new B2B marketing phenomenon? North Gallery Room 9
E-learning has been one of the fastest growing travel trade marketing mediums in recent years. Travel agents and tourism students now have access to hundreds of online destination, product and skills courses in the UK alone. In this seminar we will hear from leading... Speaker(s) Bruce Martin, Operations Director , Online Travel Training Gemma Greenwood, Editor, Travel Daily Middle East Nadzeya Kalbaska , PhD Candidate, Researcher , University of Lugano Kylie Jenkins, Account Manager, Gosh PR |  |  |  |
| 12:30 - 13:30 |  | Group Travel Business Forum: Growth Areas for the Groups Market North Gallery Room 10
A meeting of the Group Travel Business Forum looking at growth areas for the groups market. In particular, the session will provide a platform for the announcement of statistical independent research from the National Group Travel Report 2011, as well as focus... Speaker(s) Giulio Libutti, Managing Director, MSC Cruises Maurice Duckworth MBE, Managing Director, First Rail Support Richard Bryan, Managing Director, Qa Research Robert Barton, Marketing Manager, Raymond Gubbay |  |  |  |
| 12:30 - 13:15 |  | Social Travel Market #STM2011 - HEAD TO HEAD - Canada Case Study: Tourist boards and bloggers North Gallery Room 4 + 5
The panellists are the cream of Canada - the former digital director of British Columbia who masterminded Vancouver Olympics Games and two UK-based tourism directors. They discuss the effectiveness of their campaigns, what lessons they have learned and their plans for Canada 2012 and beyond. Chairperson Steve Keenan, Online Travel Editor, Sunday Times Speaker(s) Josephine Wiggall-Lazarus, Director of Tourism - Destination, Québec UK Nim Singh, Media and PR manager, Canada Tourist Board William Bakker, Chief Strategist, Think Social Media |  |  |  |
| 13:00 - 14:00 |  | Channel Management in a Complex World Technology Presentation Theatre TT275
The distribution options available to hotels continue to increase year on year. As a result, excellent channel management has become the primary factor that can make the difference between ongoing high yields or lacklustre performance. How do you spread your finite bedstock across multiple channels... Speaker(s) David B.Chestler, President, Hospitality Solutions, RateGain David Guilfoyle, UKI Sales Manager, ParityRate David Williams, General Manager Sales & Marketing, SiteMinder |  |  |  |
| 13:35 - 14:10 |  | Social Travel Market #STM2011 - The perfect mix: Where social media fits into travel marketing North Gallery Room 4 + 5
Can travel companies and tourist boards look at social media in isolation or should it be part of an integrated marketing mix alongside all e-marketing channels, such as email, mobile and search marketing. Chairperson Mark Frary , Founder , Travel Perspective (www.travelperspective.co.uk) Speaker(s) Allison Wightman, Head of Marketing Systems, Virgin Atlantic Brian Harte, Tourism Ireland Justin Cooke, CEO, Fortune Cookie and Chair, BIMA |  |  |  |
| 14:00 - 17:00 |  | The ACC Airline Conference: Aircraft Wet Leasing Platinum Suite 3
The ACC Airline Conference will this year focus on “Aircraft Wet Leasing”. We will review the general market outlook, the latest views of aircraft manufacturers, airlines, airports and support organisations, and look at the growing importance of wet leasing as an industry solution to supply and demand management.
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| 14:00 - 16:00 |  | The Future of Tourism North Gallery Room 6 + 7
The session will be organised by The University of Bournemouth in partnership with World Travel Market and the TravelDailyNews. Leading tourism practitioners from around the world will engage on an interactive discussion to examine the future of tourism... Chairperson Professor Dimitrios Buhalis, Deputy Director, International Centre for Tourism and Hospitality Research (ICTHR), School of Tourism, Bournemouth University Speaker(s) Ana Sustelo, Marketing Coordinator, Just A Drop Daniela Wagner , ewaterways UK Dermot Blastland, non-exec Director, On the Beach Dmitry Khrapov, tutu.ru Russia El Hamy, El Zayat EMECO, Egypt Gerard Brown, UBM Aviation, Routes UK Jens Thraenhart, DragonTrail.com John Kent , YouTravel & Aquis UK and Greece Justin Reid, VisitBritain UK Márcio Favilla , Executive Director in charge of Competitiveness, External Relations and Partnerships , UNWTO |  |  |  |
| 14:00 - 15:00 |  | Managing Responsible Tourism at World Heritage Sites North Gallery Room 8
With rapid growth in tourism as the flow of holidaymakers continues to rise in the traditional originating markets now joined by rapidly growing numbers from India, China, Russia and South America some World Heritage sites are under mounting... Chairperson Dr Simon Woodward , ICRT Leeds Metropolitan University Speaker(s) Guillaume Bacquet, General Manager, Versailles Tourist Board Heidi Keyser , Cape Town South Africa Seif El Rashidi, WHS Co-ordinator, Durham, UK Suleiman Farajat, Red Rock Tours, Petra, Jordan |  |  |  |
| 14:00 - 15:00 |  | Country Brand Index North Gallery Room 10
In it's 7th consecutive year The FutureBrand Country Brand Index, is our most comprehensive study of country brands to date. It is based on more respondents across more countries and questions than ever before. After 6 years of research, we know that country brand strength is.... Speaker(s) Gustavo Koniszczer, Managing Director FutureBrand Southern Cone, FutureBrand |  |  |  |
| 14:00 - 15:00 |  | Atol reforms at fever pitch North Gallery Room 9
With the introduction of the ‘Flight Plus’ Atol reforms due to happen in January, some of the key movers and shakers discuss where they will leave the travel industry. Has the CAA got it right? Can the new Atol certificates really clarify things for... Speaker(s) Alan Bowen Chris Lee Dan Pearce, Editor, TTG Steve Endacott |  |  |  |
| 14:30 - 15:20 |  | Social Travel Market #STM2011 - Case Study - Do blog press trips work? North Gallery Room 4 + 5
Valencia took out a group of UK bloggers last year, tying in the Formula 1 race with a whizz around the city in four days. In the second year, the blog trip changed format dramatically. What did Valencia learn and what did they change? What did the bloggers on the trip get from it? Plus, a video from this year’s Valencia trip - what they did and what they thought. Chairperson Andy Jarosz , Freelance Writer, 501 Places Speaker(s) Alastair McKenzie, Travel-lists Annie Bennett, Travel Writer, Mooching Around Spain Arantxa Ros, freelance PR Joantxo Llantada, Director of Communications, Valencia Regional Tourist Board Steve Keenan, Online Travel Editor, Sunday Times |  |  |  |
| 14:30 - 15:30 |  | Independents/Small Hotel Chains - Gaining the Advantage Technology Presentation Theatre TT275
Independent hotels and small hotel chains face an ongoing battle to run their businesses efficiently whilst striving to build a market presence that will keep the customers coming in. There are tools and strategies that can help in the fight to maintain profitability. In this session you will hear...
Sponsored by: Fastbooking, TripAdvisor andBooker Centric Speaker(s) Guillaume de Marcillac, Chief Operating Officer, FastBooking Karen Plumb, Commercial Director, EMEA, TripAdvisor Vishal Alimchandani, CEO, Booker Centric |  |  |  |
| 15:20 - 15:40 |  | Social Travel Market #STM2011 - The Results North Gallery Room 4 + 5
A summary of what has happened over the two days of Social Travel Market and a quick tour (backed up with a video) of the STM2011 blogging challenge. Details of next event Speaker(s) Mark Frary , Founder , Travel Perspective (www.travelperspective.co.uk) Steve Keenan, Online Travel Editor, Sunday Times |  |  |  |
| 15:30 - 16:30 |  | The Big Talk with Keith Williams Platinum Suite 4
The session will address the continued challenges facing British Airways in 2011 and beyond. What does the industry learn from crises such as the volcanic eruption in 2010 and the Japanese earthquake in 2011? Chairperson John Strickland, Director, JLS Consulting Speaker(s) Frank van der Post , Director of Brands & Customer, British Airways Keith Williams, CEO, British Airways |  |  |  |
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