|Tuesday 17 September 2013|
World Travel Market, the leading global event for the travel industry, has added a number of high profile speakers to complete its largest-ever blogging programme.
The programme, organised on behalf of WTM by Travel Bloggers Unite, includes some of the world’s leading bloggers discussing key topics for both the blogging and travel industries.
The programme takes place across three days of WTM (Tuesday 5 – Thursday 7 November).
The second session on Tuesday 5 November sees TBU founder Oliver Gradwell chair the debate ‘Finding the Right Travel Blogger for Your Brand’. Gradwell is joined by;
· Professional Travel Bloggers Association European Board Member Laurel Robbins
· RBBV Founder Claudia Saleh, and
· Matador Network CEO Ross Borden
The session takes place at 2pm in South Gallery Room 23-26.
On Wednesday 6 November Gradwell moderates a session titled ‘Creating the Content Travellers Want to Read’. He is joined by Tips for Travellers Founder Gary Bembridge, who has conducted research on the difference between the content travel bloggers produce and what holidaymakers want to view.
The session takes place at 3.15pm in South Gallery Room 19-22.
On Thursday 7 November Gradwell is again joined by Julie Falconer, founder of travel blog A Lady in London, Robins and Saleh to discuss ‘Sales and Marketing Tools for Travel Bloggers’
The session takes place in Platinum Suite 1 at 3pm.
Reed Travel Exhibitions, Senior Director, World Travel Market, Simon Press said: “WTM 2013 will host the events third blogging programme, the previous two programmes have been a great success with both being standing-room only events.
“For this year’s programme we’ve increased the size of the rooms to anticipate its popularity of the world’s leading travel bloggers ready to share their knowledge and expertise with the industry.”
Gradwell added: "We are delighted with the line-up of expert speakers throughout this year’s extended blogging programme at WTM 2013. The level of interest in the blogging sessions has always been high and we look forward to further industry leading debate with leading travel bloggers and travel industry speakers."
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 34th year, is the event where the travel industry conducts and concludes its deals.
WTM 2012 generated £1,860 million of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world's leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
In 2012, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry, with a wide-ranging portfolio of 20 international events in 13 countries throughout the Americas, Europe, the Middle East, Asia Pacific and Africa. Its market-leading, business-to-business events cover all elements of travel and tourism, including leisure travel, luxury travel, meetings, events, incentives and business travel, as well as golf, ski and spa travel.
RTE is part of Reed Exhibitions.