Exhibition stands have won recognition for their innovation, design and the quality of the staff manning them, according to a panel of industry experts unveiling the Best Stand Awards at World Travel Market 2012, the leading global event for the travel industry, today (Tuesday 6 November).
The judges for the WTM Best Stand Awards were: Tram Research Senior Partner Bill Richards; Whippet Managing Director Carla Heath; Oliver Gradwell, Founder and Chief Executive of Travel Bloggers Unite; and Vikki Carley, Deputy Editor Conference Portfolio at Mash Media.
The panel members said choosing winners was a “tough job this year, especially with the quality of the South America stands”.
They managed to whittle down a long list to just five awards and singled out one other stand for special commendation.
The overall winners under the following categories were:
Most Innovative Stand Within the Technology Region – Pure360 (TT350)
The look of this stand was different, said the judges, who praised the way it looked back at retro designs but was also forward-thinking. Pure360 is an email and SMS marketing specialist.
Best Stand Personnel – Bye Bye (ME101)
Judges were impressed by the way the staff representing this London information website were very interactive.
“They were all around Excel and you certainly knew who they were, even though it was a small stand,” commented one judge.
Best Stand Feature – Honduras (LA560)
The judges said this fulfilled all the criteria they were looking for, as it summed up the culture of the country, drew visitors in and looked different. It had a good impact and used space well.
Best Stand for Doing Business – Peru (LA300)
Judges said there was plenty of business being done on this stand, as its design was amenable to meetings and had lots of open space. Also, the way this stand was slatted and colourful stood out for the judges.
“You felt like you’d like to do business here,” said one judge.
Best Stand Design – Hungary (EM350)
The water and colours on this stand stood out for the judges. There was stiff competition from other stands but they eventually agreed Hungary was the best.
The judges also commended the Corruption Tours stand (EM572), which offers tours of Prague, saying the concept came over as “ingenious, enthusiastic and different”.
Reed Travel Exhibitions Chairman World Travel Market Fiona Jeffery said: “Again this year, the stands demonstrate a wide range of creative ideas as tourist boards and travel businesses aim to showcase their wares. Our exhibitors have maintained a very high standard as they promote their organisations and provide plenty of information and opportunities to do businesses.”
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, now in its 33rd year, is the event where the travel industry conducts and concludes its deals.
WTM 2011 will generate £1,653 million of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
In 2010, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.
About Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, business travel and the meetings and incentives industry.
In 2011 RTE 13 events were the catalyst for £2,807 million worth of travel and tourism business deals.
The 13 events are; World Travel Market (WTM), Arabian Travel Market (ATM), International French Travel Market (IFTM), La Cumbre, International Golf Travel Market (IGTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTMA), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM) and Business Travel Market.
April 2013 will see RTE launch World Travel Market Latin America in São Paulo.
RTE is a business unit of Reed Exhibitions. In 2011, six million participants attended RE’s 500 events in 39 countries covering 44 industry sectors from aerospace and aviation to beauty and cosmetics to sports and recreation.
Reed Exhibitions is owned by Reed Elsevier, the world’s leading provider of professional information and online workflow solutions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com