WTM Ministers' Programme

UNWTO Ministers' Summit at WTM

UNWTO 

SHAPING A STRONGER TRAVEL AND TOURISM INDUSTRY 
Governance and business models for the future

Tuesday 9 November 2010
ExCeL London
Platinum Suite 4, level 3 - 10.00 for 11.00-13.00

As one of the world’s fastest growing industries, travel and tourism is a major force for economic growth and development. But unless we learn the lessons of the worst economic downturn in living memory, the sector cannot hope to regain its rightful position.

Tourism must play to its international strengths, demonstrating flexibility, innovation and supreme business sense in a tough operational climate.

The UNWTO’s Roadmap for Recovery proved convincingly that those countries quick to react by implementing measures to counter the worst ravages of the crisis, achieved better results.

Assisted by a team of high-level experts from the public and private sector, the Summit will formulate best practices to stimulate sustainable tourism for future business models and public policies.

Key issues will include:
  • Raising the political and economic recognition of tourism
  • Creating a more competitive business environment
  • Stimulating innovation, investment and sustainable growth
  • Addressing global challenges such as climate change and unemployment with public/private partnerships

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1 Ministers' Summit 2010 Brochure

UNWTO Ministers' Summit at WTM 2009

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UNWTO Ministers’ Summit Press Conference at WTM

Tuesday 9 November 2010
ExCeL London, Platinum Suite 6, Level 2
14.30 – (tbc)

For the first time, the UNWTO Ministerial Summit will be followed by a Press Conference presenting the main conclusions and outcomes of the Summit and highlighting the direction the industry will take moving forward.


World Travel Market Ministerial Dinner

St.Paul’s Cathedral, London
Tuesday, 9 November 2010
From 19.00


This exclusive evening, supported by the UNWTO, will host Tourism Ministers and Senior Aides from around the world. Editors from 25 global leading trade publications will also be present at this year’s inaugural event.

A leading London West End musical production will highlight the evening. An event not to be missed!

Register to visit now 

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