World Travel Market PR Packages

The Brighter Group is one of the most established PR and marketing companies in the travel and hospitality industry. Operating since 1995, they have been consistently delivering award-winning campaigns and for some of the biggest players in the sector.

They have represented the Jordan Tourist Board for the past ten years and have worked with many other destinations, from Qatar to Tourism Ireland, both on a retained and project basis. They also represent clients within hotels, airlines, tour operators, cruise ships, property developments and travel associations.

For WTM, The Brighter Group put together three PR packages for potential clients looking for assistance during the show. These were rated Bronze, Silver and Gold:

Cost: £5,000

• Attendance at any relevant London planning meetings
  Assistance in creating a ‘theme’ and key message  at WTM
  
• Liaising with any stand partners to obtain news
  
• Subsequently drafting a press release and distributing to all WTM preview editions of the travel trade press
  
• Compiling a press pack including fact sheets and latest releases (BPR will write a maximum of three  releases for the press pack any further to be supplied by the client). Costs of printing, putting  press pack on USB sticks/CDs extra.
  
• Arranging a media briefing if relevant
  
• Attendance at events throughout the show (maximum three events)
  
• Writing one speech for a keynote speaker at media briefing
  
• Arranging one-on-one media appointments on-stand (up to eight media)
  
• Inviting media to any on-stand events taking place
  
• Securing  photographer and arranging a trade photograph at the show and subsequently
  distributing to  all trade (photographer’s costs will be extra)
  Post WTM report and London meeting

• Attendance at any relevant London planning meetings
  
• Assistance in creating a ‘theme’ and key message  at WTM
  
• Liaising with any stand partners to obtain news
  
• Subsequently drafting a press release and distributing to all WTM preview editions of the travel trade press
  
• Compiling a press pack including fact sheets and latest releases (BPR will write a maximum of three releases for the press pack - any further to be supplied by the client). Costs of printing, putting press packs on USB sticks/CDs will be extra.
  
• Arranging one-on-one media appointments on-stand (up to eight media)
  
• Arranging a trade photograph at the show and subsequently distributing to all trade (photographer’s costs will be extra).
  
• Post WTM report and London meeting
  

• Assistance in creating a ‘theme’ and key message  at WTM
  
• Liaising with any stand partners to obtain news
  
• Subsequently drafting a press release and distributing to all WTM preview editions of the travel trade press.
  
• Compiling a press pack including fact sheets and latest releases (BPR will write a maximum of three releases for the press pack any further to be supplied by the client). Costs of printing, putting press packs on USB sticks/CDs will be extra.
  
• Arranging a trade photograph at the show and subsequently distributing to all trade

For more information please contact:

Debbie Flynn
CEO
Brighter Group
The Pod
London’s Vertical Gateway
Bridge’s Wharf
London
SW11 3BE
T: +44 (0)20 7326 9880

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