Press Releases
View All Press Releases| WTM | 09 Nov 2009 |
POP-UP HOTELS PROVIDE GREEN SOLUTION TO DEMAND FOR COMPETITIVELY PRICED ACCOMMODATION
Pop-up hotels are spreading across the UK as demand for good value accommodation grows, reveals the World Travel Market Global Trends Report 2009 today (Monday 9 November).
The fall in consumer confidence and expenditure is pushing hotel companies to look at modular construction methods which reduce building time by 50%, cater for a wide range of customer groups in both the business and leisure sectors and are portable and therefore ideal for exhibitions, sporting events and festivals.
The pop-up concept also has a number of business and community benefits including urban regeneration, reusing vacant commercial property, environmentally-friendly projects and building efficiencies.
A number of UK companies are already trailblazing the concept, the World Travel Market Global Trends Report, in association with Euromonitor International, reveals.
Travelodge opened its first pop-up hotel in the UK last year. The budget chain plans to open 40 hotels a year between now and 2020, of which half will be pop-up builds. M-house and M-hotel, the concept from architect Tim Pyne, plans to open its first property in London’s Hoxton area before the end of the year.
In addition, the Meanwhile Project, established earlier this year, aims to regenerate recession hit town centres by using retail space for community projects.
The UK is leading the world in the pop up hotels concept, which is also taking off internationally with innovations such as Elquidomos in Chile – Space Age domes complete with living room, bathroom and bed area and Hotel Movil in Spain, a mobile hotel concept.
World Travel Market Chairman Fiona Jeffery said: “Pop up hotels are a great concept for both the travel industry and consumers. In such uncertain financial times, managing the overheads of a fixed place hotel can be difficult.
“However, pop up hotels only have to fill the bedrooms for a set period of time. The buzz created by a pop up hotels leads to positive PR and word of mouth marketing.”
Euromonitor International Global Travel and Tourism Research Manager Caroline Bremner said: “Pop-up hotels are environmentally friendly and appeal to the younger generations who increasingly seek out green yet innovative travel options.”
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About World Travel Market
World Travel Market, the premier global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 50,000 senior travel industry professionals, government ministers and international press, embark on London’s ExCeL Centre every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, which is celebrating its 30th anniversary in 2009, is the event where the travel industry conducts and concludes its deals.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
RE holds more than 500 events in 38 countries throughout Americas, Europe, the Middle East and Asia Pacific covering 47 industry sectors including aerospace & aviation, healthcare, manufacturing and sport & recreation.
In 2008 RE, part of the Reed Elsevier group, brought together more than six million industry professionals from around the world generating billions of dollars in business.About Euromonitor International
Euromonitor International is the world's leading provider of global business intelligence and strategic market analysis.
We have more than 37 years experience of publishing market reports, business reference books, online databases and bespoke consulting projects.Our research offers insight into industries, countries and consumers. We deliver quality information solutions to support strategic business planning.
Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and has a network of over 600 analysts worldwide.
