WTM Official Press Releases

WTM

23 Feb 2010

WTM 2009 leads to £1,139 million of travel industry deals

Exhibitors rate WTM as the best industry event with a record amount of business conducted

World Travel Market 2009 will generate a massive £1,139 million in travel industry deals with exhibitors rating WTM, the premier global event for the travel industry, as the best exhibition for generating new business, reveals independent research.
Exhibitors expect to generate orders of £222,361 each as a direct result of WTM 2009 over the following 12 months, reveals the research by Fusion Communications.

A mean of £73,582 of orders were placed at WTM 2009 with a further £148,779 expected to be signed over the following 12 months.

The massive amount of travel industry business conducted because of WTM makes the event important to 93% of exhibitors, with 96% of exhibitors likely to exhibit at WTM 2010.

Overall, WTM 2009 recorded an impressive exhibitor satisfaction rate of 90%.

Furthermore, exhibitors say World Travel Market is THE industry event for generating sales leads and signing new contracts.

Research reveals 86% of WTM exhibitors attend WTM to meet existing customers compared to only 83% of exhibitors at ITB.

A massive 83% of exhibitors attend WTM to generate sales lead compared to only 77% when exhibiting at ITB, while 65% exhibit to sign new contracts compared to only 60% at ITB.

One of the reasons for the impressive amount of business conducted at the event was the introduction of the highly successful Speed Networking programme.

The Speed Networking sessions took place on the first day of WTM 2009, between exhibitors and senior buyers from WTM’s Meridian Club, giving participants the remaining three days of the event for further negotiations and the opportunity to reach an agreement.

World Travel Market Exhibition Director Simon Press said: “World Travel Market 2009 has seen, and will lead to, a phenomenal amount of business being conducted in the travel and tourism industry.

“The Speed Networking programme was a massive success, and alongside a number of other networking initiatives, helped WTM 2009 post a record figure for the amount of business concluded because of the event.

“The findings from the independent research cements World Travel Market’s position as the premier global event for the travel industry.”

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Notes to Editors
Fusion Communications interviewed 300 exhibitors between Monday 30th November and Friday 8th January.

About World Travel Market
World Travel Market, the premier global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 46,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, which celebrated its 30th anniversary in 2009, is the event where the travel industry conducts and concludes its deals.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
RE holds more than 500 events in 38 countries throughout Americas, Europe, the Middle East and Asia Pacific covering 47 industry sectors including aerospace & aviation, healthcare, manufacturing and sport & recreation.
In 2008 RE, part of the Reed Elsevier group, brought together more than six million industry professionals from around the world generating billions of dollars in business.

For more information please contact Nicole Collett, telephone:+44 (0) 20 8910 7836

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