WTM Official Press Releases

WTM

25 Feb 2010

Travel Industry Crowns WTM The Best Event

World Travel Market’s visitor satisfaction levels have increased dramatically cementing WTM’s position as the premier global event for the travel industry, independent research reveals.

Visitors to WTM 2009 rated the exhibition as better than other industry events, including ITB Berlin, in a range of categories with WTM being particularly strong for meeting and networking and keeping up to date with the latest trends.

The independent research of 2,058 visitors to WTM 2009, by Fusion Communications, also reveals increased levels of satisfaction compared to WTM 2008. An impressive eight out of ten visitors in 2009 came away feeling completely satisfied or very satisfied.

Overall, WTM 2009 met or exceeded the expectations of 94% of visitors.

The research also reveals WTM remains an extremely important place to do business with a massive 91% stating the event is imperative for their business and an impressive 97% of visitors likely to return in 2010.

Furthermore, 85% of visitors feel attending WTM gives them a competitive advantage over their rivals.

International media, which increased by 12% to 2,839 for WTM 2009, are in agreement with visitors with a massive 86% rating WTM as the best event or among the best events in the travel industry, including four out of ten stating WTM is the best event.

World Travel Market Exhibition Director Simon Press said: “It’s great to see that visitors are delighted with the experience of World Travel Market 2009 and view the exhibition as the best in the industry.

“WTM 2010 is expanding with a new floorplan, seminar content and networking functions offering greater opportunities.

“The findings from the independent research firmly cements World Travel Market’s position as the premier global event for the travel industry.”

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Notes to Editors
Fusion Communications interviewed 2,058 visitors between Monday 30th November and Monday 21st December.

About World Travel Market
World Travel Market, the premier global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 46,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM.
WTM, which celebrated its 30th anniversary in 2009, is the event where the travel industry conducts and concludes its deals.
WTM is owned by the world’s leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market.
RE holds more than 500 events in 38 countries throughout Americas, Europe, the Middle East and Asia Pacific covering 47 industry sectors including aerospace & aviation, healthcare, manufacturing and sport & recreation.
In 2008 RE, part of the Reed Elsevier group, brought together more than six million industry professionals from around the world generating billions of dollars in business.

For more information please contact Nicole Collett, telephone: +44 (0) 20 8910 7836

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