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Job Title: Director, greenearth.travel and Advisor to Secretary-General UNWTO Company Name: and President ICTP (International Council of Tourism Partners) Professor Geoffrey Lipman is Director and creative disruption architect of greenearth.travel, the global think tank promoting green growth and travelism (travel & tourism); specializing in strategy, innovation and funding. His current focus is the China, Africa, Europe market development with an emphasis on the link between low carbon lifestyles, travel flows between BRICS markets, community engagement and smart, sustainable mobility, lifestyles and destinations. He is president of ICTP (International Council of Tourism Partners) and founder of Live the Deal. Lipman is Advisor to the Secretary General of the World Tourism Organization (UNWTO): Advisor to the World Economic Forum and a member of its Global Agenda Council (Aviation, Travel & Tourism). He is Adjunct Professor at Victoria University Australia, Visiting Professor at Oxford Brookes University UK and Senior Tourism Research Fellow at George Washington University US. He is a Board Member of STDI Australia and VariArts China and an Associate at Schuman EU and Cosmos China. From 2006 to 2010 Lipman was Assistant Secretary General and Spokesperson of UNWTO, the World Tourism Organization and prior to that acted as Advisor to the Secretary General. He was the first President of WTTC (World Travel & Tourism Council) 1990 to 99: Chair of Green Globe 2000-07 and Executive Director IATA (International Air Transport Association) where he worked from 1966 - 85 as well as a founding partner in Global Aviation Associates, specialising in aviation government relations and competition.Lipman has written and lectured around the world on tourism strategy, sustainability and airline liberalization, co-authored books on opening up European Aviation and on Airline Globalization, established a Think Tank on Free Trade in the Air and led a major study on EU airline merger policy. He was a member of 2 European Union High Level Commissions - on Airline Liberalization and on Tourism Employment as well as the UK Roundtable on Sustainable Development, the President of Zambia’s Business Advisory Council and the Ethiopia Think Tank. He is a Fellow of the Tourism Society. Over this period Lipman has played a leading role in many global tourism initiatives including IATA’s Liberalization reform, Development support and Consumer interface: WTTC’s Agenda 21 for Travel & Tourism, Green Globe and Tourism Economic Research: UNWTO’s ST-EP initiative, Liberalization with a Human Face trade strategy, Davos Process on Climate Change and Roadmap for Recovery/T20 Strategy. Lipman has participated in many international, regional and national Travel & Tourism Economic Summits as speaker and moderator. He is recognized for irreverent, out of the box thinking on strategic and tactical policymaking, commitment to the Travel and Tourism Sector as an instrument of positive socio-economic change, as well as his passion for sustainable development and green growth. |
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