Dr Philip Alford
Job Title: Senior Lecturer Tourism & Hospitality Marketing Company Name: Bournemouth University
Philip Alford is a Senior Lecturer at Bournemouth University where his specialist teaching area is e marketing, brand marketing and CRM. His Ph.D. completed in 2007 is a B2B study of IT implementation in the tourism industry and examines the non-technical factors which affect the success of IT partnerships. It is an interdisciplinary study strongly underpinned by Critical Systems Practice within the Management Science domain. Philip is a visiting professor at Institut de Management Hôtelier International - ESSEC Business School, Paris, and previously on the Msc Strategic Tourism Management program at CERAM Sophia Antipolis European School of Business, Nice, France. Philip has previously undertaken consulting assignments for the EU and a number of UK-based organisations including TOWARD Europe and Travel Technology Initiative. He recently completed a two-week assignment in Cairo advising the Egyptian Tourism Authority on their e-marketing. Philip is currently working on a consulting and training project for Farm Stay UK advising small accommodation businesses on their e-marketing strategies. Prior to working in higher education, Philip worked in the fields of destination marketing for the Scottish Tourist Board and tour operating – for a niche pilgrimage travel company in London. |
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