Customers Need Content

Date/Time: 10 Nov 2010
11:00-12:00
Location:South Gallery Rooms 31 & 32
Speaker/s
  • Sandra Leonhard, Director Web Strategy & Business Development, TUI Travel PLC
  • Giles Longhurst, Director, Frommer's Unlimited, EMEA

    Details:

    Frommer's Unlimited

    Great content can make the difference between having a really successful web site or just being an also-ran. Too little and they will just go elsewhere. How do you get the balance right?  What content tips and tricks do you need to know about? Attend this session to learn how to get the balance right, content tips and tricks and what will give the edge over competitors. In this seminar hear from content experts on what needs to be done to deliver compelling content on a web site. Sponsored by Frommer's Unlimited and organised by Genesys – The Travel Technology Consultancy.

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