GAME PLAN - A 21st Century Sports Tourism Strategy

Date/Time:

07 Nov 2011
15:00-16:30

Location:

Platinum Suite 4

Chairperson:

David Moorcroft
Former International Runner

Speaker(s)

	Debbie Contini Braun, President & CEO, Aspen Chamber Resort Association, Aspen, Colorado, USA.
	Robert Kempinski, Former Sports Minister and Director of Department of Marketing, Republic of Poland
	Marco Lomanto, Director - Products & Destination Department, EMBRATUR - Brazilian Tourism Board
	Stephen Vaughan, Managing Director, Thomas Cook London 2012
	Steve Watson, MD, Sporting Destinations Ltd - operating worldwide sports tours

Seminar Details

Please note to attend this session you must be registered to attend WTM on MONDAY 7 NOVEMBER. Major sporting events such as the Olympics and Euro 2012 underpin a strategic approach to drive higher volume of room nights and associated destination income, but also to ensure higher international visibility for participation destinations, staging smaller spectator/participation events. This has become a critical lifeline for many destinations.

This interactive session will reflect on how the entire industry can become involved in participation events, providing additional value to operators, agents and destinations – large and small.

Countries, regions, towns and cities are increasingly reliant on combining sport and tourism to kick start economic and socio-economic benefits. Tourists engaged in sports tourism are high-spending, stay longer than other tourist categories, are high-calibre and often stimulate other tourism. Their direct benefit to a destination is cash - their indirect benefit can be years of follow-on customer loyalty.

Sport tourism, for many years the ‘sleeping giant’ of travel, is set to play a catalytic role in sparking global tourism recovery - not only this year but beyond.

This is the third highly popular and prestigious sports tourism session hosted by World Travel Market.

Sponsored by:

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