Europe as an incoming destination for long haul origin markets: US outbound

Date/Time:

08 Nov 2011
16:00-17:30

Location:

North Gallery Room 4 + 5

Speaker(s)

	Tom Buncle, Managing Director, Yellow Railroad International Destination Consultancy
	Tom Costley, Group Director, TNS Research International
	Terry Dale , President, USTOA
	Márcio Favilla , Executive Director in charge of Competitiveness, External Relations and Partnerships , UNWTO
	Nick Hall, Acting Executive Director, European Travel Commission (ETC)
	Petra Hedorfer , President, European Travel Commission (ETC)
	Tom Jenkins, Executive Director, European Tour Operators Association (ETOA)
	Taleb Rifai, Secretary General, UNWTO
	Jennifer Tombaugh, President, Tauck
	Leslie Vella, Chairman, ETC Market Intelligence Group

Seminar Details

The most recent ETC/UNWTO study of the US outbound market is the springboard for this seminar organised jointly with ETOA. The session brings together the leading lights of UNWTO, ETC, ETOA and USTOA, as well as major operators. The US is one of Europe’s longest standing and most important markets and this event will be of interest to anyone who either already works with this market or is interested in the opportunities the country represents. In addition the seminar will highlight the role of WTM as a market forum where European inbound tourism business is conducted. A press release with an executive summary and bullet points of the main findings of the survey will also be distributed during the seminar.

Organised by: European Tour Operators Association (ETOA), European Travel Commission (ETC), World Tourism Organization (UNWTO).

The Agenda will be as follows:

"The importance of the North American market for Europe"

Moderator: Leslie Vella (Chairman, ETC Market Intelligence Group)

Presentation of new US outbound research by Tom Buncle (Managing Director, Yellow Railroad International Destination Consultancy) and Tom Costley (Group Director , TNS Research International)

Responses by:
- Petra Hedorfer (President, ETC),
- Taleb Rifai (Secretary General, UNWTO),

- Tom Jenkins (Executive Director, ETOA)

Expert Panel Discussion

Moderator: Tom Jenkins (Executive Director, ETOA)

Panel members:

- Terry Dale (President, USTOA) -
- Jennifer Tombaugh (President, Tauck, ETOA Tour Operator)
- Nick Hall (Acting Executive Director, ETC)
- Marcio Favilla (Executive Director in charge of Competitiveness, External Relations and Partnerships, UNWTO)

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