Content Counts

Sponsored by: Frommer’s Unlimited, 3rd Planet and TripAdvisor


Your customers are only going to buy from you or visit your destination  if they find your content convincing.  It is vital that your web site is engaging.  It needs to provide the necessary information  and compelling content to persuade travellers that you have the destination and products they need.  From traveller reviews to three dimensional online interactive tourist experiences, there are a wealth of content options.  So what makes for compelling content?  What can you do to gain the edge over your competitors?  In this seminar, you will hear from the people who understand how to make content count.

Organised by Genesys - The Travel Technology Consultancy.