

	About WTM


	WTM 2009 Attendance


	2009 Admission Policy


	Associations


	WTM Sustainability Commitment

organised by

The Gay Marketing Puzzle - Solved by Out Now at WTM

Return to the WTM Seminar, Conference and Event Programme search

Date/Time:

11 Nov 2009
11:00-12:30

Location:

North Gallery Rooms 6 & 7

Speaker/s

	Lotte Jeffs, Travel Editor, DIVA - Millivres Prowler
	Ian Johnson, Founder and CEO, Out Now
	Jeanette Schuchmann, Deputy Director, German National Tourist Office
	John Tanzella, President & CEO, IGLTA
	Yaniv Waizman, Tel Aviv City Council Alderman and the Mayor's Tourism Advisor

Seminar Details
Gay marketing is often seen as a puzzle to be solved by the travel industry - one that many players unfortunately get wrong more often than they get it right. This is not for lack of want, but rather lack of the required expertise and knowledge base.
Attendees learnt from experts how to integrate staff associations, community support, sponsorships, media strategies, PR, web 2.0 technologies, database marketing and more into successful gay marketing for the lesbian and gay tourism market in 2010 - and beyond. World's best case studies, expert panelists, latest research and strategic marketing techniques all form part of this practically focused strategic gay marketing masterclass from Out Now. With many of the world's most important gay and lesbian tourism experts attending.

Organised by Out Now.

Download audio Download presentation


	Donate now >>>


	WTM is independently audited by ABC every year to guarantee that the number of visitor attendees reported is completely accurate and based on unique attendees only.

World Travel Market is owned and protected by Elsevier Properties SA and used under licence.