Know your market - Travel Market Germany

A live seminar for travel professionals who are interested to promote their product in the German market

The market

 - Economy: Europe up close – the current economical situation of Europe’s source markets, the impact on travel consumption and an outview for 2012

 - The German source market: a brief analysis of the German travel market including demographics, the structure of households, the income situation and the travel habits

- Travel Market Germany – live seminar for travel professionals

- German travel patterns: When do Germans book their holidays, where do they go and when? A comprehensive insight in German travel habits

 - German tourism industry: Tour operators expect record-breaking year and winter; how about 2012?

 - Travel sales: German travel agencies are the real interface to customers. The role and importance of German travel agents

 - Business travel: Catapulted from economic rock bottom; the importance of business travel and MICE in the German industry incl. facts & figures of this travel segment

How to reach the market
 

 - How to reach the travel industry and travel agent

 - Travel trade press: an overview about the German travel trade press and information channels
 - The role of trade shows: Face to face – market places for travel industry experts
 - Roadshows, Workshops and Fam Trips: Advantages of live vents with travel experts
 - E-Learning: Online training programs advancing – learning the easy way for travel agents

 - How to reach the consumer/traveller

 - Still the number one media: Why printed travel magazines are still the leading source of travel information
- Online: Internet advancing fast – more customers get information online
- The (dis-)advantages of TV: The role of television in destination marketing in Germany.