Securing the Commercial Advantage from Responsible Tourism Through Marketing

Date/Time:

10 Nov 2011
12:30-13:30

Location:

North Gallery Rooms 6 + 7

Chairperson:

Professor Harold Goodwin
Professor of Responsible Tourism Management
International Centre for Responsible Tourism, Leeds Metropolitan University

Speaker(s)

	Christian Cull, Communications Director , TUI UK
	Dr Xavier Font, Director of Studies, International Centre for Responsible Tourism (ICRT)
	Justin Francis, ResponsibleTravel.com
	Rachel McCaffery, Responsible Business Manager, Virgin Holidays

Seminar Details

Consumers expect tourism businesses to take responsibility for their health and safety, the quality of their holiday and to provide information about their destination to enable them to get the most out of their holiday. Consumers want an increasingly authentic experience, they want to get closer to the people in the destination and to their culture and environment – the Responsible Tourism agenda can reassure the client about your business’s commitment and ability to deliver the best experiences, leading industry marketers will share with you how they use the sustainability agenda and gain market advantage.

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