|Wednesday 6 November 2013|
LONDON, UK - NOVEMBER 6, 2013 (WTM/OUT NOW) - The world's leading LGBT tourism trade association today released new research at World Travel Market showing the annual spend on tourism by lesbian, gay, bisexual and transgender people will exceed USD$200 billion for the first time in 2014.
Out Now Business Class www.OutNowBusinessClass.com presented the latest findings from the world's largest LGBT market research study LGBT2020 today at a special Masterclass on LGBT tourism trends at World Travel Market in London, the leading event for the global tourism industry.
The new LGBT2020 data showed that the top 20 markets for LGBT tourism now account for annual travel spending of USD$202 billion.
The largest spending markets were the USA (USD$56.5 billion) and Brazil (USD$25.3 billion).
Out Now Business Class also announced new affiliate relationships with ETOA (European Tour Operators Association) and GALTA (Gay and Lesbian Tourism Australia).
ONBC and ETOA jointly released a new LGBT2020 Report on European Tourism showing the total value of spending on travel by LGBT Europeans will next year account for USD$66.1 billion of total tourism spending.
Also presenting during today's LGBT Masterclass presented by ONBC at WTM were Polo Sánchez-Valle Ortega from the Mexico Tourism Board, Jay Munro Michell of ETOA, Richard Gray of Fort Lauderdale CVB and Darren Cooper of Out Now Global.
The CEO of Out Now Global, Ian Johnson, also announced today that ONBC is now the largest global LGBT tourism trade organisation of its type.
"Out Now always works very hard to deliver the best from all our work, so for us the successful launch of the Out Now Business Class tourism trade association for the industry has been really important," Johnson said. "ONBC is not only delivering unequalled levels of education, networking and research to members, we are pleased the industry has understood the many benefits we are hard-wiring into the ONBC system to help businesses do better in their LGBT marketing and that sees our membership now exceed 2,300 members worldwide. That makes Out Now Business Class by far the largest LGBT tourism networking association in the world."
Johnson explained that those organisations training staff in the ONBC system as an included part of their membership become eligible to become certified on the new OutNow.travel www.OutNow.travel consumer website which is backed by many of the world's leading LGBT media providers.
Johnson also said the results presented during the ONBC Masterclass at WTM today had much to keep the industry thinking on about how to best understand and meet the needs of the global LGBT travel market.
"It is great that the value of LGBT tourism spending now exceeds USD$202 billion but there are still many challenges the industry needs to address," Johnson said. "Staff training is essential to help get staff up to speed with what has become an unstoppable LGBT consumer revolution for the travel industry. We are obviously pleased that all ONBC members now receive unlimited online staff training to help deliver better understanding and customer service to LGBT guests."
Johnson also pointed out that the acronym LGBT may soon be replaced by the more inclusive LGBTI - recognising an increasing awareness of Intersex issues in society. "Intersex people are becoming more visible and their unique issues are slowly becoming better understood," Johnson said. "In a number of markets in which Out Now works the acronym LGBT is now routinely being superseded by LGBTI and the global tourism industry definitely needs more education on what being Intersex means."
Detailed data results from the LGBT2020 research findings can be found on Out Now's website in the Press Centre at http://www.outnowconsulting.com/latest-updates/press-centre
About World Travel Market
World Travel Market, the leading global event for the travel industry, is the must-attend four-day business-to-business exhibition for the worldwide travel and tourism industry.
Almost 48,000 senior travel industry professionals, government ministers and international press, embark on ExCeL - London every November to network, negotiate and discover the latest industry opinion and trends at WTM. WTM, now in its 34th year, is the event where the travel industry conducts and concludes its deals.
WTM 2012 generated £1,860 million of travel industry contracts, revealed independent research by Fusion Communications.
WTM is owned by the world's leading events organiser Reed Exhibitions (RE), which organises a portfolio of other travel industry events including Arabian Travel Market and International Luxury Travel Market. In 2012, RE held more than 460 events in 36 countries bringing together more than seven million people from around the world generating billions of dollars in business.
Reed Travel Exhibitions
Reed Travel Exhibitions (RTE) is the world’s leading provider of exhibitions in the travel and tourism industry. Its wide-ranging portfolio of events around the globe covers leisure travel, luxury travel, meetings, incentives and business travel, as well as golf, ski and spa travel. The 19 events are; World Travel Market (WTM), World Travel Market Latin America (WTM Latin America), Arabian Travel Market (ATM), International French Travel Market Top Resa (IFTM), International Golf Travel Market (IGTM), International Ski Travel Market (ISTM), International Luxury Travel Market (ILTM), International Luxury Travel Market Asia (ILTM Asia), International Luxury Travel Market Americas (ILTM Americas), International Luxury Travel Market Africa (ILTM Africa), International Luxury Travel Market Japan (ILTM Japan), International Luxury Travel Market Spa (ILTM Spa), Asia-Pacific Incentives & Meetings Expo (AIME) (owned by Melbourne Convention + Visitors Bureau), Global Exhibition for Incentive, Business Travel, and Meetings (EIBTM), Gulf Incentive, Business Travel and Meetings (GIBTM), Americas Incentive, Business Travel and Meetings (AIBTM), China Incentive, Business Travel and Meetings (CIBTM), India Incentive, Business Travel and Meetings (IBTM India) and Business Travel Market.
September 2013 will see the launch of IBTM India in Mumbai, India, and another exciting launch in the ski travel sector, with International Ski Travel Market in March 2014.
RTE is a business unit of Reed Exhibitions.
About Reed Exhibitions
Reed Exhibitions is the world’s leading events organizer, with over 500 events in 39 countries. In 2011 Reed brought together six million active event participants from around the world, generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 33 fully staffed offices. Reed Exhibitions serves 44 industry sectors with trade and consumer events and is part of the Reed Elsevier Group plc, a world-leading publisher and information provider and a FTSE 100 company. www.reedexpo.com
About Out Now
Out Now develops LGBT marketing solutions utilising a range of strategies including gay and lesbian market research, LGBT niche media, online internet activities, tailored gay and lesbian advertising, targeted LGBT and mainstream public relations as well as below-the-line marketing activities to develop, and implement, integrated strategies for clients that deliver highly successful results. Out Now clients include IBM, Toyota, Lufthansa, German National Tourist Office, Switzerland Tourism, Turespaña and Hilton Hotels. In 1992, Out Now celebrates 20 years of market leadership in developing business-to-business and business-to-consumer marketing relationships with LGBT people. The company undertakes the world’s largest LGBT market research program LGBT2020 (www.LGBT2020.com) which has sampled to date almost 100,000 LGBT people living in more than 20 countries worldwide.