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WTM Vision Conference - Shanghai

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Shanghai

WTM Vision Conference returns to Shanghai in 2014, to host another vibrant digital focused half day conference. Organised in association with China Business Network  WTM Vision Conference Shanghai takes place on Thursday 8th May 2014 at the Howard Johnson Plaza.
 
Now in its 5th year, WTM Vision continues to offer unrivalled networking opportunities and an unlimited learning experience focusing on the latest innovations in digital tourism marketing. Hear from leading industry experts and learn how to achieve digital success in your business.
 
Interested to find out more?

WTM Vision Conference Shanghai - Agenda

13.30-14.00

Registration and Refreshments
Networking opportunities

14.00 - 14.05

Official Introduction by Dr Adam Wu, Chief Operating Officer, China Business Network

14.05 - 14.15 WTM Vision Conference Shanghai - Opening with Simon Press, Senior Exhibition Director, World Travel Market

14.15 – 15.00

 
The Travel Industry Forecast Review 2014
 
The global economy is on the mend and arrivals grew again in 2013 at a rate of 4%, reaching record numbers of over one billion world-wide. The Middle East and Africa demonstrated the highest growth despite continued instability and Asia, especially China, remains a key driver of demand. As smartphones become an indispensable part of modern-day life, travel companies offer consumers an increasing number of services for purchasing, researching and experiencing travel. Online and mobile developments enable consumers to bypass traditional distribution, with the sharing economy going from strength to strength.

Chasing China outbound potential is a global phenomenon with double-digit annual departure growth too tempting to resist. Yet as a destination China suffers from weak demand following the global slowdown, increased competition and high pollution levels. China’s unique and dynamic online marketplace offers opportunities for travel players to engage with the increasingly connected Chinese consumer.

Speaker: Fangting Sun, Research Analyst, Euromonitor International

 Delegates will receive the Report via email FREE OF CHARGE after the conference. 
 

euromonitor

15.00 – 15.45

Trends to Harness in Digital Tourism Marketing

Staying ahead of the competition for marketers in the travel industry is often interpreted as doing it all. They must be the first on new social media platforms, be on every single device, lead with content, create compelling videos, harness big data, implement a strong global strategy and above all ensure ROI.

 The opportunities that the marketing landscape offers for travel operators are abundant and rich, but also overwhelming and keeping your eye on the prize is not always simple. The key to achieving a competitive advantage is being able to identify which trends  you should harness and how to drive tangible business growth.

 In her presentation, Stephanie Griffiths, Director of International Development at Future Foundation, will bring together the  latest data from our quantitative research and the input from our global trendspotter network, to discuss the leading innovations from the evolving marketing landscape and what it means for tourism boards.

Combining her international expertise in Telecommunications, Transport &Travel, and sitting previously on the Board of Visit Britain, Stephanie will bring a fresh perspective to the current marketing clutter

Speaker: Stephanie Griffiths, Director of International Development, Future Foundation

Future Foundation

15.45 – 16.15

Coffee networking break
Networking opportunities

16.15 – 17.15

Panel Session - TBC
Followed by Questions & Answers

17.15 - 17.30

Closing address - Dr Adam Wu and Simon Press, Senior Exhibition Director, World Travel Market

Venue Information

Venue address:

Howard Johnson Plaza Shanghai

595 Jiu Jiang Road,

Shanghai,

200001

Contact

Sponsorship enquiries:
Deborah Dewe
+44 (0) 20 8910 7809
deborah.dewe@reedexpo.co.uk
 
Press & PR enquiries:
Paul Nelson
+44 (0) 20 8910 7032
paul.nelson@reedexpo.co.uk
General enquiries:
WTM Vision Team
wtmvisionconference@reedexpo.co.uk
 

 

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